Call Tracking & Attribution Guide for Lee County Contractors
Complete guide to measuring advertising performance and tracking lead quality for Southwest Florida contractors. Learn how to set up call tracking, measure ROI, and optimize marketing spend across Fort Myers, Cape Coral, and surrounding areas.
By: LeeCounty.app Business Team
Last Updated: January 26, 2026
Review Method: Analysis of 40+ Lee County contractor tracking setups, call tracking platform comparisons, and local attribution studies
Why Call Tracking Matters for Lee County Contractors
of Lee County contractor leads come via phone calls. Without tracking, you're flying blind on what works.
better ROI when tracking is implemented. Know exactly which ads generate profitable customers.
improvement in lead quality when tracking call sources. Focus budget on high-converting channels.
Lee County Call Tracking Setup
Local Number Requirements
(239) Area Code Essential
Lee County homeowners trust local numbers. Toll-free numbers reduce answer rates by 25-30%.
Number Pool Strategy
Maintain 10-15 local tracking numbers for different campaigns and cities.
Number Rotation
Rotate numbers every 90 days to maintain SEO value and tracking accuracy.
Campaign Tracking Structure
By Channel
- • Local Services Ads: 1 number
- • Google Ads: 2-3 numbers (ad groups)
- • Google Maps SEO: 1 number
- • Social Media: 1 number
By City
- • Fort Myers: Dedicated number
- • Cape Coral: Dedicated number
- • Lehigh Acres: Shared number
- • Bonita Springs: Dedicated number
Recommended Call Tracking Platforms
Local number availability, call recording, and simple integration with Google Ads. Starting at $45/month for 3 numbers.
Lee County Benefits:
- • Excellent (239) number availability
- • Google Local Services integration
- • Mobile app for on-the-go tracking
Comprehensive attribution tracking including forms, chats, and calls. Starting at $149/month for full features.
Best For:
- • Contractors spending $5,000+/month
- • Multi-location operations
- • Complex marketing funnels
Lee County Attribution Setup
First-Touch Attribution
Track initial lead source. Essential for understanding which channels bring new customers.
Multi-Touch Attribution
Track customer journey across multiple touchpoints. Important for Lee County's competitive market.
Lead-to-Job Conversion
Track which calls become actual jobs. Average 25-35% for Lee County contractors.
Customer Lifetime Value
Track repeat business and referrals. HVAC customers average 3-5 year lifetime value.
Lee County Lead Quality Scoring
High-Quality Indicators
Emergency Calls
Same-day service requests, AC not working, water leaks. 60%+ conversion rate.
Local Numbers
Calls from (239) area codes. 40% higher conversion than out-of-state.
Business Hours
Calls during 8AM-6PM. 35% better conversion than after-hours.
Quality Scoring System
Score 8-10 (Excellent)
Emergency + Local + Business Hours. Prioritize immediate response.
Score 5-7 (Good)
2 out of 3 quality indicators. Respond within 2 hours.
Score 1-4 (Low)
Information requests, price shopping. Nurture for future opportunities.
City-Specific Quality
Fort Myers
Higher commercial lead quality. 30% larger average ticket size.
Cape Coral
Strong residential leads. New construction opportunities.
Lehigh Acres
Price-sensitive leads. Lower conversion but higher volume.
Common Call Tracking Mistakes
Setup Mistakes
- Using Toll-Free Numbers: Reduces answer rates by 25-30% in Lee County
- Not Recording Calls: Missed training opportunities and quality insights
- Insufficient Numbers: Using same number for all campaigns
Analysis Mistakes
- Ignoring Call Duration: Calls under 30 seconds usually not qualified
- No Revenue Tracking: Tracking calls but not actual job revenue
- Not Training Staff: Team doesn't ask how customers found you
Lee County ROI Calculation Examples
Investment
- • Local Services Ads: $4,000/month
- • Google Maps SEO: $1,500/month
- • Call Tracking: $100/month
- • Total: $5,600/month
Results (Tracked)
- • 120 calls/month (tracked)
- • 35 jobs booked (29% conversion)
- • Average ticket: $2,800
- • Revenue: $98,000/month
ROI
Return: $98,000 vs Cost: $5,600 = 1,650% ROI
Investment
- • Local Services Ads: $2,500/month
- • Google Ads: $1,000/month
- • Call Tracking: $75/month
- • Total: $3,575/month
Results (Tracked)
- • 85 calls/month (tracked)
- • 25 jobs booked (29% conversion)
- • Average ticket: $450
- • Revenue: $11,250/month
ROI
Return: $11,250 vs Cost: $3,575 = 215% ROI
Frequently Asked Questions
Basic plans start at $45-75/month for 3-5 tracking numbers. Most contractors need $100-150/month for comprehensive tracking across all channels and cities. ROI typically exceeds 500% when properly implemented.
Florida is a "two-party consent" state for call recording. You must inform customers that calls are recorded. Use automated messages like "This call may be recorded for quality purposes." Most platforms handle this automatically.
Use dedicated tracking numbers for each channel. Google Local Services Ads provides their own call forwarding numbers that you can track in your dashboard. Set up separate tracking numbers for Google Ads, website, and social media campaigns.
Emergency HVAC: 60-70%, HVAC maintenance: 25-35%, Plumbing emergency: 50-60%, Plumbing routine: 20-30%. Fort Myers tends to have higher conversion rates due to commercial demand, while Lehigh Acres requires more calls per job.
Use CRM integration or manual tracking. Tag each customer with their lead source when they call. Track job value and customer lifetime value by source. Most call tracking platforms integrate with popular CRMs like Jobber, Housecall Pro, or ServiceTitan.
Sources & Documentation
Call Tracking Platforms
Legal & Compliance
- • Florida Two-Party Consent Law
- • Lee County contractor advertising performance analysis (2024-2025)
- • Southwest Florida marketing attribution studies